{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While the majority of deluxe brands drive direct exposure through social networks advertising and marketing, celeb partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not changed a lot in years; it does not have TikTok, and does not give sta